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New Year’s Marketing Resolutions for Your Online Business

Marketing, Strategy
Feb 9, 2022
PJ
Pete Jarvis
Chief Marketing Officer
Marketing New Year

Need a few new year marketing resolutions for your 2022 strategy?

With the new year upon us, it’s the perfect time to address any weak points in your marketing strategy. If you want to create a plan that brings real value generation for the year ahead, it may be time to run an audit on your marketing channels and dig deeper to find out what is and isn’t working. Read below for a few handy tips that can get you motivated to improve marketing results in the new year.

Evaluate 2021’s performance

What parts of your 2021 strategy worked well? Did you miss any opportunities that could have improved outcomes last year? Make a note of any tactics or strategies that yielded results and utilise them in your plans for 2022. Think about which efforts from last year should be built upon and what can be left behind in order to achieve your aims for the new year.

Create authentic content

Now more than ever, people are looking for authentic and engaging content. Every interaction is an opportunity to highlight what your brand is about (as well as what you’re selling) in order to build a connection with customers and enhance brand performance.

Content is most definitely still king, but it should be high quality content that adds value. It should highlight what sets you apart from your competitors and consistently strengthen your brand performance.

Content also needs to be optimised for SEO, using keyword research and link building to get in front of your target audience. This is a particularly important factor when it comes to ranking following Google’s new SEO metrics.

Optimise content for voice search

Voice search isn’t just a fad. Our search behaviours are changing and will continue to change in 2022. Voice search is a major part of that. In order to prepare for this, you need to understand new search behaviours and create content that will quickly and efficiently answer voice questions if you want your content to show up in search in the future. It’s important to think about the natural language people use to voice search as well as consumer and device behaviour.

Improve personalisation

For marketing performance, personalised content is key. Looking into customers’ links clicked, their purchase history and behaviours will make customising content and marketing communications much easier and help build customer loyalty, so that you see real transformation in sales.

Measure your results

When it comes to fine-tuning your marketing strategy for the new year, it can be difficult to measure across different marketing channels and bring together all of the reporting systems to create a whole picture. However, you can always use a lead tracking solution, which can manage and highlight where leads are coming from and what’s motivating them to find and contact the business.

Utilise marketing tools

Speaking of tools to help your business, it’s important to research new tools that can help improve visibility online. Introducing new tools into your marketing process not only helps to save you and your team time, but they can also help enhance innovation and efficiency.

These are a few ideas to get you started in 2022. What marketing resolutions will you be making for the year ahead?

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