Who inspired Pete ?
Carolyn McCall is my inspiration – Rebranded for six years of straight growth. Doubled passenger numbers. And shattered the glass ceiling doing it. A marketing genius.
Not bad for someone called a ‘media luvvie’ when appointed. She is the Generation easyJet!
Inspired by CAROLYN MCCALL
My role with Facets
- Marketing Lead.
- People manager.
- Left and right brainer.
- Technology geek.
My values to Facets
- Don't sweat the small stuff.
- Calculating (but not cold!).
After over a decade being the client, the agency, the consultant, the developer, Pete has a lot of marketing experience to see things from the other point of view. After working with FTSE100 and NASDAQ brands across the globe in multiple languages, Pete joined Facets 2 years ago from being CMO at a well-known travel brand.
Pete has managed many marketing teams to deliver B2B and B2C growth through channels such as Paid Search, Social, SEO, Email, Programmatic and more. Having managed most channels and delivered countless analytics and branding projects, when the challenge calls for a multi-channel approach Pete gives business-wide recommendations that come from a deep well of experience.
Career highlights include: the successful delivery of a FTSE100 rebrand through producing multiple TV ads for the UK, people-managing a team to client success in 100% Spanish (despite never studying it), and news-jacking his expert opinions to the front page of the Guardian, Daily Mail, Independent and Sky News.
Pete is proud of his background – hailing from a council estate somewhere “Up North”, he ended up studying at the University of California, delivering boardroom updates framed by Big Ben out the window and explaining Paid Social strategies next to Puerta de Alcalá in Madrid. Pete’s moved house 21 times, so he’s probably even better at packing boxes than Marketing. Definitely adaptable!
Probably the greatest highlight has to be getting told to stop halfway through a Black Friday campaign because the client ran out of all stock unexpectedly due to a Paid Social campaign that went viral. “RE: Too many sales!!” still remains the best email title ever. Would you not like to send one?