5 Marketing Methods You May Be Overlooking

Guy Littlejohn By Guy Littlejohn -

Are you feeling stuck when it comes to your marketing strategy? It can be overwhelming to think of new ideas to promote your business, especially if you’re used to relying on the same methods. But there are many marketing methods that are often overlooked and could be just the thing to give your business a boost. Here are five marketing methods you may be overlooking:

Influencer Marketing: Partnering with social media influencers who have a large following can be an effective way to reach a new audience. By collaborating with influencers, you can tap into their audience and potentially increase brand awareness and sales. These influential people, also known as influencers, have a large following on social media platforms and are considered experts in their field. By partnering with influencers, brands can tap into their influence and reach a larger audience. There are several benefits to influencer marketing. One of the main benefits is that it allows brands to reach a specific target audience. Influencers often have a dedicated and engaged following, which makes it easier for brands to reach their desired audience. Additionally, influencer marketing can be more cost-effective than traditional forms of advertising, as influencers often charge less for sponsored posts compared to the cost of running ads. However, it’s important for brands to be careful when choosing influencers to work with. It’s important to choose influencers who align with the values and image of the brand, and who have a genuine following. It’s also important for brands to be transparent about their partnerships with influencers, as there have been instances where influencers have been accused of buying followers or not disclosing sponsored content. Overall, influencer marketing can be a powerful tool for brands looking to reach a specific audience and increase their visibility. As with any marketing strategy, it’s important to do thorough research and due diligence to ensure that the partnership is a good fit for the brand.

Interactive Content: Interactive content is a type of content that allows users to engage with it in some way, such as by answering questions, taking quizzes, participating in polls, or playing games. It can be an effective marketing method because it can:

Increase engagement: Interactive content is more engaging than passive content, such as text or video, because it requires the user to participate. This can lead to higher levels of engagement and longer time spent on the site, which can improve the chances of converting the user into a customer.

Generate leads: Interactive content can be used to generate leads by requiring users to provide contact information in order to participate. This can be a more effective way of generating leads than traditional forms, as users may be more willing to provide their information in exchange for engaging content.

Collect data: Interactive content can be used to collect data about your audience, such as their demographics, interests, and pain points. This data can be used to inform your marketing strategy and improve the relevance of your messaging.

Build brand awareness: Interactive content can be a fun way to build brand awareness and recall. It’s a memorable way to educate the user and create a positive brand association.

Virality: Interactive content has a higher potential to be shared than traditional content as users would like to share the experience and get their friends to participate.

Personalization: Interactive content can also be used for personalization, by providing different content or paths based on the user’s choices. It allows for tailoring the content to the user’s needs, making it more relevant.

Examples of interactive content include quizzes, surveys, polls, calculators, interactive infographics, interactive videos, games, etc. When creating interactive content it’s important to ensure that it is relevant, useful, and engaging to your target audience. Interactive content also requires a unique design, development, and testing process, but the results can be worth it for the increased engagement and lead generation it offers.

Video Marketing: Whether you create explainer videos, product demos, or behind-the-scenes looks at your business, video can help you connect with your audience and drive sales. Video marketing is a method of promoting a product, service, or brand through the use of videos. It can be an effective marketing method because it can:

Increase engagement: Video is a highly engaging medium, and it’s more likely to hold the viewer’s attention than text or images. It can be used to create an emotional connection with the audience, which can lead to increased engagement and conversion rates.

Educate and inform: Video can be used to educate and inform viewers about a product, service, or brand in a way that is both engaging and informative. This can be particularly effective for complex or technical products.

Showcase products and services: Video can be used to showcase products and services in action, allowing viewers to see how they work and what benefits they offer. This can be more effective than just describing a product in text or images.

Build trust: Video can be used to create a personal connection with the audience and build trust in a brand. It allows the company to showcase the team behind the brand and the company culture, making it more relatable.

Reach a wide audience: Videos can be shared and promoted across a wide range of platforms, including social media, YouTube, and video hosting sites, which makes it easier to reach a large and varied audience.

Cost-effective: video marketing can be done at a low cost, a small company can create high-quality videos with only a smartphone and some editing software.

There are many different types of video content, such as product demos, explainer videos, customer testimonials, brand films, live videos, and more. It’s important to choose the right type of video content to fit the message and audience, to ensure the video’s success. It’s also important to consider the production value and overall quality of the video, as that can also have an impact on the effectiveness of the marketing campaign.

Email Marketing: While it may seem old-fashioned, email marketing is still an effective way to reach and engage with customers. By building an email list and sending newsletters, special offers, and other relevant content, you can stay on top of mind with your audience and drive sales. Having a specific goal in mind is vital when developing an email marketing plan. Think about your overall marketing strategy, such as increasing sales to customers who abandon their carts. Next, decide how you’ll use email marketing to accomplish this goal. For example, segmenting your list depending on customers’ buying patterns may be useful if you want to boost sales from your website. Your contacts can also be divided into categories based on how they found you, including social media and sponsored adverts. Email marketing works well for drawing in potential customers and leads. Using an effective marketing channel, businesses may reach a very specific target. You might send customized communications to particular people based on their interests and your area of expertise. Additionally, you can send them exclusive offers and discounts.

Mobile Marketing: With the proliferation of smartphones, it’s more important than ever to optimize your marketing efforts for mobile devices. Mobile marketing is a method of promoting a product, service, or brand through mobile devices such as smartphones and tablets. It can be an effective marketing method because it allows businesses to reach their audience where they are spending most of their time, and it offers several specific benefits:

Reach the right audience at the right time: Mobile devices are always with their users, which means that businesses can reach their audience at any time, wherever they are. This can be particularly effective for location-based marketing campaigns, such as offers for nearby stores or deals for a product in the nearby area.

Personalized communication: Mobile devices provide access to a wealth of personal information, such as browsing history, location data, and more, which allows for highly targeted and personalized marketing campaigns.

Short messaging and Push notifications: SMS and push notifications are direct, instant and highly effective for timely communication and promotions.

Mobile-optimized content: Mobile optimization is a must for any mobile marketing campaign, as mobile users expect a seamless experience. Creating mobile-optimized content, such as mobile-responsive websites, can improve the user experience and increase the chances of conversion.

Social media integration: Most mobile devices are connected to social media platforms, which can be leveraged for mobile marketing campaigns, such as promoted posts, Instagram stories and Facebook ads.

Mobile apps: Mobile apps can be an effective marketing tool, as they can provide a direct channel to customers and allow for push notifications, personalized experiences and special offers.

QR codes and NFC tags: QR codes and NFC tags can be used to direct customers to specific promotions, products, or experiences within a mobile app, website, or in-store.

It is important to keep in mind that mobile marketing should be integrated with other marketing efforts, and it should follow the principles of permission-based communication and providing value to the user. Also, it’s important to keep in mind that mobile marketing campaigns should be designed with the user experience in mind, it should be simple, easy to use, and should not intrude on the user’s experience.

Overall, it’s important to continually assess and evaluate your marketing strategy and consider new methods that may be able to help you reach and engage with your target audience. By looking beyond the traditional marketing techniques and exploring some of the options listed above, you may be able to find new and effective ways to grow your business.

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